Unity CEO Matthew Bromberg at GamesBeat Summit 2025: Rebuilding Trust with the Community
At GamesBeat Summit 2025, Unity CEO Matthew Bromberg addressed the critical mission of rebuilding trust and strengthening connections with the developer community, reflecting on his first year leading Unity. Bromberg emphasized that restoring confidence requires transparency, clear communication, and consistent actions over time.
He articulated a straightforward principle: the best way to regain trust is to “do what you say, say what you do.” This approach counters the company’s “strange history” where such a dynamic was often missing. Bromberg acknowledged that Unity has faced challenges due to previous distractions—chasing multiple opportunities across online advertising, 3D, AI, and other technologies—which diluted the company’s focus and created risks.
The new strategy under Bromberg’s leadership is to be laser-focused on what truly matters: making Unity’s tools better and enhancing developers’ ability to find new players. This means avoiding distractions and honing in on core competencies that serve the community’s needs best.
Bromberg also highlighted the importance of staying close to the community, listening carefully, and continuously doing right by both developers and customers. This ongoing dialogue, he believes, is crucial to not only earning trust but maintaining it in the future.
He likened this relationship-building process to the iterative nature of role-playing games (RPGs), requiring persistence, honesty, and mutual engagement to succeed—qualities he is committed to bringing back to Unity.
In summary, Bromberg’s vision for Unity is one of renewed focus, community partnership, and consistent delivery. By embodying these values, Unity aims to regain its stature as the trusted platform for game developers worldwide.
Team V.3-UAE
