Financial Times Names New Creative Agency in Move for Global Growth
The Financial Times (FT), a renowned player in global business journalism, has announced the appointment of Droga5 as its new global creative agency. This decision signifies the FT’s commitment to enhancing its brand presence and expanding its subscriber base worldwide.
With a focus on providing insightful content and trustworthy journalism, the Financial Times hopes to drive more robust engagement with audiences in key international markets. The new partnership marks the end of a competitive pitch process managed by the FT’s internal marketing team.
One FT spokesperson stated: “We are excited to collaborate with Droga5 as we continue to champion independent journalism and foster intelligent discussion around the world.”
The duties of Droga5 will cover global brand campaigns, digital marketing initiatives, and efforts to make the FT’s unique value proposition more visible to prospective subscribers. The agency comes on board at a pivotal time for the FT, as it aims to reinforce its leadership in the evolving media landscape.
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